Since opening its social networking services to the general public in late 2006, Facebook has become one of the most used—perhaps the most used—social network in the world. Though its primary function is to facilitate connections among friends, Facebook’s utility extends to rallying followers for whatever interest any of its users may choose to introduce. As of 16 November, Genworth Financial has joined the ranks of Facebook devotions.
Genworth Financial is a highly-rated financial services organization which offers a range of financial products, most notably insurance products, including life insurance, mortgage insurance, and lifestyle protection insurance.
Facebook users create pages to promote the popularity of everything from Led Zeppelin (currently the focus of 17 pages and about 7,000 groups) to Not Being On Fire (currently boasting 999,598 fans). Any Facebook user who views such a page can declare him-or-herself a “fan,” which entitles one to be notified of page updates and to be included in the page’s directory of fans. When administered by a business, such pages serve for a quasi-viral advertising tool. Over the past sixteen days, Genworth has mustered 567 fans. Facebook also hosts 47 groups focused on Genworth.
Whether you’re a Facebook member or not, you can check out Genworth’s page, “Genworth Celebrates.” If you have a Facebook account, you can become a fan of Genworth Celebrates and then leave a post on their page. Currently, users are creating a string of posts in praise of the virtuous service of caregivers in their acquaintance.
