The nonprofit LIFE Foundation has joined forces with more than 100 of the nation’s top life insurance companies in an effort to increase awareness among Americans. Life Insurance Awareness Month (LIAM) was created in 2004 as an industry-wide effort held annually during the month of September.
“My father never thought he’d die at such a young age, but he loved his family enough to expect the unexpected,” said Bibb. “His life insurance was his legacy of love to our family, allowing us to carry on with our lives and to continue living. Sometimes the worst happens and thankfully for my family, my father had planned ahead.” —Leslie Bibb, LIAM Spokesperson
In addition to featuring actress Leslie Bibb as the national spokesperson for Life Insurance Awareness Month, LIFE’s theme for the 2010 campaign will be the “Wonders of Life,” a theme first introduced during LIAM 2009.
“The ‘Wonders of Life’ theme is all about making sure your family will have the kind of life you always hoped they’d have, even if you’re not around to witness it,” said Marvin H. Feldman, CLU, ChFC, president and CEO of the LIFE Foundation.
LIMRA International reported that 68 million American adults have no life insurance and among those with coverage, most have far less than experts recommend.
According to a 2008 LIMRA study:
• 15 percent of husbands and 28 percent of wives have no life insurance.
• 6 million households (10 percent of families with children under 18) have no life insurance or term life insurance protection.
• The percentage of families with dependent children that admit they’ll have immediate trouble with everyday living expenses is 22 percent.
If you are not sure you have adequate coverage, please contact an Insurance Advisor at Wholesale Insurance who can help you safeguard your family’s financial future.
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